different information sources shape the average B2B purchase
Gartner 2026 B2B Buyer Survey
of B2B buyers have adopted generative AI for self-guided research.
Forrester
See what buyers are asking and how often your company appears in the answer.
See which competitors are being found and recommended instead
Get five immediate priorities, ranked by their potential to increase demand.
In as little as 14 days, uncover missed revenue, competitive blind spots, unclear differentiation, and reputation risks.
If the benchmark doesn’t change at least three priorities in your next 90-day marketing plan, we’ll refund your fee.
high-priority buyer questions mapped
market data points behind every finding
days from kickoff to findings
$2.5M+
modeled annual contract opportunity
10+ enterprise service contracts at ~$250K average annual value.
Which PMS integrates with our ERP? 0 of 4
Best revenue management for 200+ rooms 0 of 4
Alternatives to legacy hotel software 0 of 4
2 of 6
highest-authority source types mention you. The top-ranked competitor appears in all six.
01 Reclaim the category
02 Make the case before the sales conversation
03 Win specific buyers and verticals
04 Build external proof and reputation equity
“A true strategist who was genuinely invested in our success, not simply a firm delivering against a statement of work.”
“The experience was frictionless, quick and extremely valuable… succinct summary of our findability issues and a very clear to-do list…”
“AI visibility engagement evolved into positioning, messaging, content, PR, and broader go-to-market strategy…recognized that those foundational pieces had to be in place”
“Helpful snapshot of how our business shows up in Google searches and AI results… easy to work with, super knowledgeable…”
See how your brand appears (or doesn’t) inside ChatGPT, Gemini, and Perplexity.
See whether positioning, proof, visibility, or lead quality is costing you new business.
See whether buyers beyond your network can find, understand, and trust your expertise.
See why similar locations get different results, and what requires corporate versus local action.
Your team can use the findings internally, hand the plan to existing partners, or ask No Fluff to help implement the highest-priority fixes.
Before founding No Fluff, Katie Artz spent 15 years leading marketing inside complex B2B organizations, including helping grow one company from $8 million to $80 million through seven acquisitions.
She started No Fluff because too many leaders are making major marketing decisions without a clear view of the market.
Katie’s work has been published by Search Engine Journal and CustomerThink.
We’ll use 20 minutes to clarify the decision, identify what you still need to know, and determine whether No Fluff’s benchmark is the right next step.
We dig into the buyer questions tied to products, use cases, and revenue and then show you where AI is pointing demand and how to win more of it.
We map the buyer questions, industries, roles, and use cases most tied to revenue so your brand shows up where selection starts.
We find where your brand wins, loses, or is absent in AI answers compared to competitors in the moments that shape consideration.
We connect buyer demand, competitive gaps and revenue opportunity to show where SEO, PR, content, website and brand investment can actually make a difference.
Leading growth teams through market shifts and measurable results.
We map the questions buyers ask across search, AI, reviews, social media, and other sources.
Proving our playbook live
as we speak
We connect visibility, competitors, buyer barriers, and market demand to modeled revenue opportunities.
No Fluff is a services firm, not a software platform. We do the work; implementing the systems, content, and authority signals AI engines rely on to recognize and recommend brands.
We measure AI visibility by tracking brand mentions, citations, and description accuracy across AI tools like ChatGPT, Gemini, and Perplexity; not rankings or website traffic.
AI visibility matters once buyers in your market use AI tools to research vendors. For most B2B companies, that shift is already underway.
